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Meat free Mondays: A not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of animal agriculture and industrial fishing. The campaign encourages people to help slow climate change, conserve precious natural resources and improve their health by having at least one plant-based day each week. A study carried out by Oxford University’s department of public health found that eating meat no more than three times a week could prevent 31,000 deaths from heart disease, 9,000 deaths from cancer and 5,000 deaths from a stroke, as well as save the NHS £1.2 billion in costs each year.